Fashion seasons dictate the rhythm of the industry, ensuring a constant influx of fresh styles and trends. These seasons are the backbone of the fashion world, keeping it vibrant and relevant by introducing new collections regularly.
Designers typically release at least two major collections each year: Spring/Summer and Autumn/Winter, with each season lasting around six months. This cyclical nature encourages consumers to update their wardrobes with the latest trends.
Understanding Fashion Seasons: The Core and Intermediate Collections
Traditionally, there are two primary fashion seasons: Spring/Summer (S/S) and Autumn/Winter (A/W). Spring/Summer collections feature lighter, breathable fabrics suitable for warmer weather, often showcasing brighter colors and playful prints.
Autumn/Winter collections showcase rich materials and layers, crafted for colder, darker seasons.In contrast, Autumn/Winter collections focus on heavier materials like wool and cashmere, catering to cooler climates with darker tones and layered looks.
Beyond these primary seasons, intermediate collections such as Resort/Cruise and Pre-Fall have gained prominence.
Originally designed for the elite traveling to warm destinations, Resort/Cruise collections are now mainstream, offering versatile options for winter getaways. Pre-fall collections bridge the gap between summer and winter, combining elements of both seasons.
The Fashion Calendar: Timing is Everything
Fashion collections are previewed months before they hit stores. Spring/Summer collections are showcased in September and October, while Autumn/Winter collections debut in February and March during major fashion weeks in New York, London, Milan, and Paris. Retailers then place orders, and the collections are produced and delivered to stores in time for the respective seasons.
Challenges with the Fashion Calendar
One major issue is the misalignment between fashion seasons and actual weather patterns. Collections often hit stores before the corresponding weather arrives, leading to early discounts and reduced profits.
This disconnect has prompted calls for a reset of the fashion calendar, aligning it more closely with real seasons to better serve consumers and retailers alike.