Business

Eye Catching Stock News: Comscore (NASDAQ: SCOR)

Comscore (NASDAQ: SCOR) stock observed trading -89.24% off 52-week high price. On the other end, the stock has been noted 79.72% away from low price over the last 52-weeks. The stock disclosed a move of -13.21% away from 50 day moving average and -78.87% away from 200 day moving average. Moving closer, we can see that shares have been trading 28.02% off 20-day moving average. It has market cap of $151.4M .

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines. With this solution, media buyers can now reach key users, better manage frequency and deliver more relevant ad experiences across connected TV by activating Comscore’s powerful demographic segments.

“We’re excited to see Comscore adopting the IAB’s shared industry guidelines for creating high-quality and privacy-safe connected TV advertising experiences,” said Deepti Bhatnagar, group product manager, Google Display & Video 360. “These are fundamental building blocks to ensure the Connected TV ecosystem continues to evolve in a way that serves all of our stakeholders, and our connected TV users first and foremost.”

“With traditional viewing habits ever evolving, brands are looking to connected TV campaigns to increase awareness, as this medium continues to grow in importance, sophistication and scale,” noted Keith Eadie, vice president, Adobe Advertising Cloud. “With Comscore, our joint customers can continue to make strategic investments in this exciting space.”

This added capability further diversifies Comscore’s Activation solution suite, which includes a robust set of audience and contextual segments that help advertisers reach specific demographics, personas, and TV and OTT audiences in brand-safe, relevant contexts across desktop and mobile platforms. Now, using its highly-accurate demographic assignment methodology, Comscore is extending Activation’s best-performing audience segments across connected TV to help clients deliver more relevant ad experiences to specific age and gender groups.

“As marketing channels converge, Connected TV is playing an increasingly critical role as a data source, and we’re excited to work with Comscore, one of our valued Premier Data Providers, to make this important demographic data more widely available to marketers through leading platforms,” said Veronica Ahern, Senior Director, Strategic Accounts, Oracle Data Cloud. “Comscore is the first data provider that Oracle Data Cloud is working with to make CTV audience segments available for clients. We are looking forward to continuing to expand this relationship over the next year.”

 The USA based company comScore moved with change of -9.19% to $2.57 with the total traded volume of 464069 shares in recent session versus to an average volume of 976.15K. The stock was observed in the 5 days activity at 16.29%. The one month performance of stock was 43.58%. SCOR’s shares are at -69.26% for the quarter and driving a -86.98% return over the course of the past year and is now at -82.19% since this point in 2018.  Right now the stock beta is 0.58. The average volatility for the week and month was at 14.68% and 12.10% respectively. There are 58.91M shares outstanding and 51.83M shares are floated in market.

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