In the face of growing climate disasters, meteorologists are uniquely positioned to help the public connect short-term extreme weather events, such as hurricanes, to the broader climate crisis. Recent hurricanes, like Helene and Milton, have been described as an “October surprise,” with both storms hitting key swing states in the lead-up to a tightly contested presidential election.
As climate change continues to exacerbate the severity of these events, questions arise about whether such disasters could sway political priorities. Voters might face logistical challenges in casting their ballots in affected areas, while the broader issue of climate change remains underappreciated by many. Despite this, weather reporters hold a powerful potential to influence public awareness.
A recent example of a weathercaster rising to the occasion occurred when John Morales, a veteran meteorologist in Miami, went viral for his emotional coverage of Hurricane Milton. His heartfelt reaction on air, while describing the storm’s devastating strength, resonated with millions of viewers.
This moment demonstrated how a weather expert’s combination of sincerity, expertise, and vulnerability can cut through the noise and deliver a powerful message about the severity of the climate crisis. Morales’s broadcast serves as a reminder that meteorologists can offer more than just forecasts—they can also communicate the urgency of climate change in a way that feels personal and immediate.
Extreme weather events, like the aforementioned hurricanes, are no longer rare anomalies but rather consequences of a rapidly warming planet. Over the past three decades, rising global temperatures have led to devastating crop damage, property destruction, and thousands of deaths.
Despite these harrowing statistics, climate change is still a low priority for many voters, often overshadowed by more immediate concerns like the economy. Ironically, addressing the climate crisis through smart policies could offer both economic and environmental benefits, such as job creation and reduced disaster costs, making the case for climate action even stronger.
Meteorologists are in a prime position to influence this shift in thinking, as they are among the most trusted sources of information in the U.S., especially in times of crisis. Organizations like Climate Central and Covering Climate Now are supporting weathercasters by providing localized data, graphics, and scientific insights that help them effectively communicate the link between extreme weather and climate change.
By making climate science accessible and relevant to local communities, these organizations empower weathercasters to offer not just life-saving information during storms, but also a broader understanding of the climate forces at play.
Incorporating climate reporting into daily weather coverage could go a long way toward increasing public awareness and urgency. Just as the stock market is continuously reported with detailed updates, the media could dedicate time to tracking extreme weather events and their relation to climate change.
By doing so, meteorologists can help turn public attention to the climate crisis and its immediate impacts. If we are to address this global issue, it may very well start with weather reporters bringing the urgency of climate change down to earth, making it part of the everyday conversation.