The 2024 Victoria’s Secret Fashion Show had it big after six years, and it was nothing short of spectacular.
Held in New York on October 15, this year’s show blended the brand’s signature glamour with fresh, exciting updates.
The high points of the show were the return of supermodel Tyra Banks, hitting the runway for the first time in almost two decades, along with other stars like Gigi Hadid, Adriana Lima, and Ashley Graham.
The line-up was a strong and diverse mix of beauty and body positivity that signals the evolving approach to diversity taken by Victoria’s Secret.
Headlining was Cher, now infusing her legendary energy into an all-women lineup of performers that made sure hers was a showstopper to help drive home that women’s empowerment theme, complete with Tyla and Blackpink’s Lisa rounding out the electric atmosphere of the night.
Beyond just the dazzling lingerie and wings, the 2024 show was fully invested in reimagining what Victoria’s Secret is all about.
The production ramped up the celebrations of women’s voice and creativity—a further echo of the brand’s efforts at rebranding themselves.
This focus on worldwide talent and artistry reverberated everywhere, from a wide array of cultural influences across fashion and music.
With live streaming across platforms like Amazon Prime, YouTube, and TikTok, millions in the world had access to a show marrying its high-fashion roots with modern digital-first accessibility.
It was all not just about stunning fashion, but about making a statement: Victoria’s Secret is back, and at this point, it needs to be more relevant than ever.
This year’s pink carpet was similarly star-studded, replete with hosts Olivia Culpo and Tefi Pessoa, while celebrity guests from fashion, film, and music were in attendance, alike, to witness the show unfold.
The 2024 Victoria’s Secret Fashion Show had been a perfect blend of nostalgia and forward-thinking, setting the stage for what the brand hopes will be a fresh chapter in its iconic history.